Nabo is the social network for your suburb connecting neighbours in over 8,700 communities across Australia.

What type of offer should I make for Christmas?

Christmas is one of the busiest times of the year for small businesses. Make sure you're taking advantage of the holiday season by posting special offers to local residents. By marketing your offers as a 'Christmas special', you're enticing customers to strike while the iron is hot.

Percentage Discounts

They're a classic for a reason - Aussie's hate passing on a bargain. By offering a discount on a service or product, your business becomes more desirable than the next. If you're hesitant to pass up that 10%, offer it only to customers who pay above a certain price. This can also be applied as a cash value, i.e. 'spend $150, and get $30 off!'.

12 Days of Christmas

There may be a few '12 days of Christmas' promotions in the market, but they are a fantastic way to increase your exposure with new potential leads and encourage multiple purchased by loyal customers. Get creative and introduce 12 discounts and offers for the 12 days leading up to Christmas. The beauty of this type of offer is that it provides the opportunity to promote your business on a daily basis, without becoming repetitive.

Treating your Customers

While you may think that the concept of 'spend money to make money' isn't a popular one, we do know that it does hold value for driving sales for business. By enticing new customers with a new service, you're introducing them to your business with a positive experience and potentially making a return client. You're not running a charity, of course, so offer the free service in conjunction with a paid one. For example, this business is offering free installation on all orders made before Christmas.

Still not sure what to post?

Not to worry. Read up on all the types of offers that you can post to local residents on Nabo here. Add some Christmas flair and voilà, you've got yourself a Christmas special just in time for the holidays.

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